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MLM Attraction Marketing Rule #2, Teaching Sells.
If you are just about to start your network marketing business, you’ll succeed much faster if you follow the MLM Attraction Marketing rule #2, Teaching Sells. What do you like to do more? Teach people about something that you like and are good at, or sell the way your network marketing company is telling you to sell (the traditional cookie cutter style – AKA: write a names list and phone people with your opportunity)? I know for a fact you’d rather teach something you know about. That’s what the stats show. You would be more comfortable putting your personal touch on the network marketing business model than you would be, using a ‘flip-chart’ or a ‘hotel meeting’ that you know most of your friends and family will not be impressed with.
Everyone likes to teach, but far less people like to sell. When you go into a store, where you are thinking about buying something that you don’t know a whole lot about (Ex: Car, TV, Home Entertainment System, Computer), what type of salesman do you like to buy from.
Which person is more likely to attract your attention
Which person is more likely to attract your attention?
Do you like the type that gives a super hard sell with no personality? Do you like the type that tells you the basics but you get the feeling that it’s ‘hard work’ for him/her to muster up enough energy to help you out? Or, do you like the salesman, who has a personality, is willing to teach you about the different options and makes you feel like they are genuinely interested in helping you find the right fit for you? I’m betting you’d choose the third type of salesman over all the others. It’s been proven time and time again that the best salesman in the world are the best at ‘teaching’ the benefits of the product or service to the customer.
The bottom line is that if you remember MLM Attraction Marketing rule #2 – Teaching sells, you’re business will benefit greatly from it.
Cheers to your success,
Donny Watson
