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From everyday transactions to customer relations, there is a demand for your business to experience leverage online.
It doesn’t matter if you have a traditional storefront business or provide a service of some sort; you need to be on the internet. In fact the guy who invented web 2.0 said himself that “the internet is still in its infancy”. More and more people are connected everyday via smart phone, laptop, or the personal computer. Even some of North America’s largest companies are incorporating online business into their 2010 marketing plans.
Proctor and Gamble; the world’s largest household products manufacturer, plans to launch a full scale eStore this spring. In attempts to provide a direct retail channel to its consumers for the everyday goods that the company sells. The company already sells some products online through Wal-mart, amazon.com, and alice.com. In 2009 online sales through these existing channels generated $500 million in sales, which was only 0.6 percent of the total sales for 2009.
Bob Wiegand, co founder of alice.com, told Reuters “it’s a trend that’s way overdue. It’s way behind the other industries”.
Not only are online retailers finding success in emerging markets, but it’s clear that traditional business models are being adapted to the online generation. An actual online store is not the only reason to be connected. Promotions, advertising, and general communication with customers can all be increased through the use of the internet and various mediums on the web. Social networking sites such as facebook and twitter, social bookmarking sites, blogs and flat out online advertising are all instrumental in many businesses’s success already.
So what are you waiting for? Incorporate the power of leverage that the web can provide into your business in 2010 and watch your sales grow.
Cheers to your future success!
Mike Perrin
The Promised Land - Kelowna, BC
